What happened?
Joe Norburn featured in Money Marketing discussing how financial advice firms now have numerous AI solutions to choose from, but it is often unclear which type of AI is being promoted, or whether it is suited to the firm’s needs.
There are two main types of AI on the market, and identifying which one is right for a given business is an important first step before adopting any tool.
Why does it matter?
Choosing the wrong type of AI can mean investing in a tool that does not match the firm’s needs, so understanding the distinction between the two main types of AI is a necessary step before making that decision.
Supporting sources
Frequently asked questions
Why is it hard to choose an AI solution for advice firms?
Because it is not always clear which type of AI is being promoted, or whether it is suited to the firm’s needs.
How many main types of AI does the article describe?
Two main types, and it is important to identify which one is right for the business.
- Wealth DFM: When should firms use on-demand financial crime expertise?Analysis & Perspectives · October 14, 2026
- Motor finance redress moves towards its next legal milestoneRegulatory Horizon · October 14, 2026
- What does growing investor trust in AI mean for wealth management?Analysis & Perspectives · October 6, 2026
- Can the FCA Handbook API make compliance simpler?Analysis & Perspectives · October 2, 2026
Reviewed by TCC Group Editorial Team