Ongoing advice: Navigating the FCA’s areas of focus

Recently featured in Money Marketing, TCC Group CEO Joe Norburn explores the FCA’s latest focus on ongoing advice services and the expectations facing financial advice firms. With ongoing advice now central to most firms’ business models, the FCA is challenging firms to demonstrate that services are clearly defined, consistently delivered and providing fair value, with stronger oversight, monitoring and evidence of customer outcomes becoming increasingly important.

What happened?

Recently featured in Money Marketing, Joe Norburn examines the FCA’s latest survey of the financial advice sector and its proposed reforms to investment and pension advice rules. The FCA found that 88% of retail clients receive ongoing advice services and highlighted opportunities for firms to strengthen oversight, review more client files, improve service delivery testing and make greater use of management information to monitor outcomes. The regulator is also consulting on changes to how ongoing advice services are defined, delivered and assessed.

Why does it matter?

Ongoing advice represents a significant proportion of adviser revenue and remains a key area of regulatory focus. The FCA’s proposals signal a shift away from prescriptive processes towards outcomes-based oversight, placing greater emphasis on evidencing client value, demonstrating fair value, and ensuring services meet the needs of their target market. Firms that cannot clearly evidence service delivery and customer outcomes may face increased regulatory scrutiny.

Supporting sources

Joe Norburn: Ongoing advice and the FCA’s areas of focus

Wealth Management & Financial AdviceTCC helps wealth managers, financial advisers, networks, platforms and consolidators strengthen compliance, evidence customer outcomes and manage regulatory risk. Every engagement is designed to deliver practical improvements, stronger governance and regulator-ready evidence. For more than 25 years, we have helped FCA-regulated firms navigate regulatory change, supervisory reviews and business growth.

Reviewed by TCC Group Editorial Team September 9, 2026

Is your ongoing advice framework ready for increased FCA scrutiny?

TCC Group helps wealth managers and advice firms assess, strengthen and evidence their ongoing advice services. From governance and Consumer Duty reviews to quality assurance, outcomes monitoring and fair value assessments, we help firms demonstrate that advice services are being delivered consistently and in line with regulatory expectations.

Get in touch

Ready to strengthen your compliance?

Speak to our experts about your regulatory challenges.

Contact us today